How To Create A Mission Statement
By Denise O'Berry
Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement, it's living the mission statement. A mission statement identifies the major purpose that you fulfill in providing products and services to customers. Your mission statement should: - Include the reason for your business
- Identify your firm's unique 'value added'
- Reflect your firm's core business activity
- Provide a focus
- Identify the purpose you fulfill
Step One -- Develop your mission statement by identifying: - Stakeholder(s)
- Products and Services
- Unique Value Added
Stakeholders - Those people who are directly affected by the company's successes and failures. Stakeholders could be employees, internal customers, organizational customers, external customers.
Step Five -- Live it! This step will be easy if you've involved your entire group in the process. .
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Small Business Expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.whatspossible.com
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