About Dawning Truth

Dawning Truth™ is a global leader in peak performance research.
Dawning Truth Vision
To transform the world by creating products & services that solve pressing personal and business problems, and then distributing these products globally.
Dawning Truth Core Values
- Everybody wins
- Great people, doing Great work
- Build solid foundations and grow in increments
- In each market pursued become the industry standard
- Harmony and Teamwork
- Excellence through best practices
Dawning Truth™ Management
Destin and Trei Lucas are a dynamic husband-and-wife team who specialize in unleashing the greatness within others.
Destin Lucas is a speaker, author, and the co-founder—together with his wife, Trei—of Dawning Truth, a personal development research company.
Destin has appeared on national television in his home country of South Africa and is one of the world's leading experts on personal development. He is the creator of numerous personal development disciplines and techniques, including:
- Thinking Engineering
- Accelerated Developmental Gearing
- The Solution Model
- The Clearing Technique
- The Decision Model
- The Problem Solver
Destin is a certified NLP Master Practitioner, specializing in Modeling Excellence. Further, he has studied electrical engineering and computer science. He has read more than 6,000 books covering such diverse themes as psychology, engineering, computer science, history, big-ticket sales, and account management.
In addition, he has spent the last 14 years researching the specific thinking strategies of the world's greatest masters of success.
He has applied the most sophisticated engineering principles in existence to scientifically enhance the thinking strategies of our world's greatest people, creating a way of thinking that goes beyond the best strategies ever used by the human race.
Trei Lucas is an exceptional thinker with the most remarkable ability to perceive and recognize patterns in complex sets of data. She is a gifted “people person” and has the uncanny ability to correctly assess a person’s true character within a few minutes of meeting them.
Trei has a background as an Executive Personal Assistant and in Human Resources.
Destin and Trei live in Johannesburg, South Africa, in the suburb Kibler Park, known for its nature and beauty.
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